Some examples of wicked problems in healthcare that we have worked on include: the growing prevalence of type 2 diabetes, late diagnosis of cancer, affordability of new medicines/technologies.
Our vision is to drive social innovation and transformation in health and social care through innovative and collaborative approaches that lead to large scale, systemic and sustainable change.
Why Choose Us
A driving passion to make change happen
We have significant experience in market access and health economics. This includes pre- and post- launch of medicines and technologies. We understand how the NHS works and the challenges to achieving change within it. Our aim to help you navigate through this complex landscape.
A successful track record and proven experience
We pride ourselves on being an executive healthcare and creative consultancy built on the back of our highly skilled team, our quality of work and our extensive network panel. We only work with clients where we feel there is a strategic fit and that we can add exceptional value to.
Willingness to take risks and do things differently
Meet the Team
Co-founder and Director
Co-founder and Director
Theo & Barkley
Meet the Pets
What Our Clients Say
I wanted to assess the potential of the organisation to develop and build strategic partnerships with the corporate sector but the organisation had no experience in this field. Wicked Minds conducted a series of qualitative interviews with senior executives within the healthcare sector and developed a series of strategic recommendations. Their work was outstanding. They challenged us to think differently, provided much needed insight and even opened doors to connect us with some potential prospects.
I have worked with Wicked Minds for over 4 years and this dynamic team have always understood and delivered on complex projects. Their strength is their creativity and tenacity in getting to the key issues and blocks from an NHS perspective. Then finding ways to move forward. I regard Wicked Minds as an extension for our teams and a vital asset for our ever changing environment.
They have also facilitated the composition of an NHS business case that I was working on – their knowledge, skilled know-how and professionalism were second to none. Lindsey and Roshani exude infectious, positive energy and I look forward to working with them again very soon!
I have worked with Wicked Minds for the past 6 years, on numerous projects. They have delivered on brief, on time, every time. Always professional, knowledgeable and stimulating thinking to get the best outcome. It is a pleasure to work with Roshani and Lindsey, they listen, advise, strategically shape and genuinely care about the outcome in the short and long term. Would highly recommend them.
I have been involved in several projects funded by pharma companies and supervised by the amazing Wicked Minds team. The projects were all patient centred prostate cancer issues and I was amazed by the professionalism of Wicked Minds in gathering together the views and opinions from a broad range of patients, carers and clinicians to build consensus and shape cancer care. The skill, talent and expertise shown by Wicked Minds make them the first company I would turn to whenever I have a project I believe in but do not have the skill set of Wicked Minds to deliver.
Working with the team at Wicked Minds is a pleasure. Why? Because they listen, they know how to interpret a client’s brief and they always deliver a quality outcome, be it research, analysis or a report. We are proud to work with them.
CSL Behring UK has been working in partnership with Wicked Minds in supporting NHS customers to build strategic business cases to develop their patient services. In my dealings with Wicked Minds, I have been impressed by their knowledge of the NHS, commitment to delivering results and the extremely high professional standards of their working practices. I look forward to continuing this valuable working alliance into the future.
From relatively small local developments to large scale national projects, Lindsey’s timely and helpful advice and guidance has been invaluable. Her knowledge and skill in business case development has allowed me valuable time to simultaneously attend to my ‘day job’ whilst my thoughts and ideas were turned into tangible, credible and realistic development plans. A sincere thank you to Lindsey at Wicked Minds.